Website Strategy

Practical articles to help you build a website that attracts visitors, earns trust, and turns more of them into customers.

Jonathan Thompson 8/20/26 Jonathan Thompson 8/20/26

How to Make Your Website Appeal to Your Ideal Customer

Design your website around your ideal customer’s goals, questions, and motivations.

Jonathan Thompson 8/13/26 Jonathan Thompson 8/13/26

How to Make Your Value Obvious on Your Website

Show visitors why they should choose your business with clear, outcome-focused messaging.

Jonathan Thompson 8/6/26 Jonathan Thompson 8/6/26

Three Questions to Ask Yourself Before Building a Website

Learn the three strategic questions that lead to a more effective, goal-driven website.

Jonathan Thompson 7/30/26 Jonathan Thompson 7/30/26

How to Identify with Your Customer’s Story

Discover why customer-first website messaging builds trust and converts more visitors into clients.

Jonathan Thompson 6/30/26 Jonathan Thompson 6/30/26

Stop selling your services. Start selling the outcome.

Learn why this shift matters—and how selling outcomes instead of services can dramatically improve your website’s ability to convert visitors into customers.

Jonathan Thompson 1/11/26 Jonathan Thompson 1/11/26

The 3-Second Rule: Does Your Website Pass the Test?

Does your website pass the 3-second test? Learn why visitors leave in seconds and how to make your homepage instantly clear and conversion-focused.