Website Strategy

Practical articles to help you build a website that attracts visitors, earns trust, and turns more of them into customers.

Jonathan Thompson 10/15/26 Jonathan Thompson 10/15/26

SEO Basics for Small Business Websites: How to Help Customers Find You Online

A practical introduction to SEO that helps your website rank higher and attract customers.

Jonathan Thompson 10/8/26 Jonathan Thompson 10/8/26

Why Your Website Isn’t Getting Traffic (And What to Do About It)

Explore practical strategies to attract more qualified visitors to your website.

Jonathan Thompson 10/1/26 Jonathan Thompson 10/1/26

A/B Testing Explained: Small Changes That Can Increase Website Conversions

Learn how A/B testing helps improve headlines, calls to action, and conversion rates.

Jonathan Thompson 9/24/26 Jonathan Thompson 9/24/26

How to Build Trust Online Before Someone Ever Contacts You

Use testimonials, statistics, and empathy to earn trust before the first conversation.

Jonathan Thompson 9/17/26 Jonathan Thompson 9/17/26

How to Hold a Visitor’s Attention Long Enough to Earn Their Business

Keep visitors engaged with clear headlines, scannable copy, and compelling messaging.

Jonathan Thompson 9/10/26 Jonathan Thompson 9/10/26

Getting Traffic but No Customers? Here’s Why Your Website Isn’t Converting

Discover common conversion mistakes and practical ways to turn visitors into clients.

Jonathan Thompson 9/3/26 Jonathan Thompson 9/3/26

What Pages Do You Need on Your Website?

Learn which website pages your small business needs, including homepage, about, services, contact, and blog pages that help visitors take action.

Jonathan Thompson 8/27/26 Jonathan Thompson 8/27/26

Why Your Homepage Should Work Like a Sales Page

Turn your homepage into a clear path that guides visitors toward taking action.

Jonathan Thompson 8/20/26 Jonathan Thompson 8/20/26

How to Make Your Website Appeal to Your Ideal Customer

Design your website around your ideal customer’s goals, questions, and motivations.

Jonathan Thompson 8/13/26 Jonathan Thompson 8/13/26

How to Make Your Value Obvious on Your Website

Show visitors why they should choose your business with clear, outcome-focused messaging.

Jonathan Thompson 8/6/26 Jonathan Thompson 8/6/26

Three Questions to Ask Yourself Before Building a Website

Learn the three strategic questions that lead to a more effective, goal-driven website.

Jonathan Thompson 7/30/26 Jonathan Thompson 7/30/26

How to Identify with Your Customer’s Story

Discover why customer-first website messaging builds trust and converts more visitors into clients.

Jonathan Thompson 6/30/26 Jonathan Thompson 6/30/26

Stop selling your services. Start selling the outcome.

Learn why this shift matters—and how selling outcomes instead of services can dramatically improve your website’s ability to convert visitors into customers.

Jonathan Thompson 1/11/26 Jonathan Thompson 1/11/26

The 3-Second Rule: Does Your Website Pass the Test?

Does your website pass the 3-second test? Learn why visitors leave in seconds and how to make your homepage instantly clear and conversion-focused.

Website Strategy

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